WILLIAM COMPTON

Las Vegas, NV | williamrcomp@gmail.com | 775-225-3050

Social Media Director with a track record of driving high-impact digital strategies for brands including ESPN, the NBA D-League, UNR, and ARMNHMR. Experience in growing audiences, leading paid media campaigns with strong ROI, and building strategic brand partnerships. Co-founded WinnersOnlyPlease, scaling it to 30M+ views and a reach of 100M+. Known for leading teams, optimizing content ecosystems, and turning creative vision into measurable growth. Graduated on a full academic scholarship with honors.

PROFESSIONAL EXPERIENCE

WINNERSONLYPLEASE | Las Vegas, NV - Social Media Director & Co-Creator - September 2023 - August 2024

• ▪  Co-created a lifestyle & sports content brand built on authentic voice, humor, and community.

• ▪  Developed and directed original content (skits, interviews, brand integrations).

• ▪  Scaled audience to 10,000+ followers & 30+ million views.

• ▪  Managed creative direction across platforms.

• ▪  Stepped away in 2024; work shown in my portfolio reflects my tenure and original brand vision.

SBIA (Sports Betting Innovative Analytics) | Las Vegas, NV - Social Media Director & Digital Growth - August 2022 - September 2023

• ▪  Developed and executed marketing strategies, driving 3,000+ paid signups in Year 1.

• ▪  Managed partnerships with VSiN & Bleacher Report to expand audience acquisition.

• ▪  Implemented SEO and analytics strategies, securing a first-page Google ranking.

• ▪  Refined brand messaging and digital presence to increase market visibility.

• ▪  Led content production and social engagement, increasing audience retention by 45%.

ARMNHMR | Reno, NV - Digital Content & Social Media Lead - January 2018 - January 2020

• ▪  Drove a 20% increase in ticket sales through digital marketing initiatives.

• ▪  Increased Instagram following by 15,000+ and boosted engagement by 32%.

• ▪  Developed targeted audience growth strategies to enhance brand awareness.

The University of Nevada, Reno | Reno, NV - Social Media Manager - January 2017 - January 2018

• ▪  Increased engagement rates by 70% in one year through digital campaigns.

• ▪  Expanded social reach to 30,000+ students with strategic content planning.

• ▪  Executed successful marketing campaigns to drive student involvement.

The Nevada Sagebrush | Reno, NV - Sports Reporter & Social Media Contributor - March 2016- May 2018

• ▪  Spotlight sports writer at the Nevada Sagebrush, the University of Nevada, Reno newspaper.

• ▪  Had my work, The Wolf of Virginia Street, nominated for a scholarship to The Boston Globe.

ESPN Radio | Reno, NV - Social Media Intern - September 2016 - March 2017

• ▪ Handled local social media accounts & assisted managing boards for on-air segments.

The Stockton Kings | Reno, NV - Sports Reporter & Social Media Intern - April 2016 - September 2016
▪ Provided real-time play-by-play coverage and crafted engaging press releases.

EDUCATION & CERTIFICATIONS

The University of Nevada, Reno | Reno, NV - Bachelor of Arts, Journalism, Minor in Entrepreneurship - January 2016 - May 2019 ( 3.7GPA )

- Graduated in three years on a full ride academic scholarship. Elected Senator of the School of Journalism at 18.