In a highly competitive startup space, I was brought on to launch and lead the digital presence for SBIA — a high-value, subscription analytics platform for sports betting. Our primary objective was to sell picks (tell our client which bet to take) through our model, and charge a premium price. We positioned our product as an investment-grade analytics solution.

As one of only eight team members, I oversaw every layer of digital strategy, from content development and paid media to influencer partnerships and SEO infrastructure. We began by building the website platform from scratch using Wix, Web3 integrations, and C-language to support both public and member-facing dashboards. We leveraged SEMrush and other tools to expand organic search visibility. Within a year, we hosted over 3,000 paid subscribers and ranked on the first page of Google for “WNBA picks.”

Since our main clientele had a bigger bankroll, I designed an acquisition strategy built on influencer partnerships, email marketing, and UGC to lower CAC. I built and scaled our content pipeline, led my small team, and negotiated brand partnerships with VSiN and Bleacher Report — instantly aligning SBIA with trusted names in the space and exposing us to over 25M+ followers.

In late 2024, SBIA sold its proprietary data to an overseas firm. SBIA is one of my proudest build-outs: lean team, high stakes, real traction.